MARCH COVERAGE HIGHLIGHTS

By admin · Tuesday, April 12th, 2011

This month we were delighted to see coverage for our clients which included…

Articles for Cris Beswick in Better Business Focus, Training Journal, The Hertfordshire Business Independent, UTalkMarketing, CEO online, HR Magazine and DMI

Articles for Gillissa in Retail Week, Luxury Daily and Better Business Focus

Article for James Lamper in Mother and Baby Magazine

Article for Dr Lisa Turner in Glamour and appeared on BBC Radio Solent

Articles for Michael Cohen on Real Women Today and in Australian Natural Health

Article for Paul J Siegenthaler in Better Business Focus

Categories : Media Coverage

FEBRUARY COVERAGE HIGHLIGHTS

By admin · Tuesday, April 12th, 2011

This month we were delighted to see coverage for our clients which included…

Aritcles for James Lamper on Real Women Today, Daily Mail, Female First and TotallyLiving

Articles for Cris Beswick on UTalkMarketing, MI Expo, Personnel Zone, New Media Age and Changeboard

Two articles for Dr Lisa Turner on the Wedding Binder and Royal Wedding article

Article for Paul J Siegenthaler in Human Resource Management International Digest

Articles for Gillissa on UTalkMarketing and Fresh Business Thinking


Categories : Media Coverage

JANUARY COVERAGE HIGHLIGHTS

By admin · Wednesday, February 2nd, 2011

This month we were delighted to see coverage for our clients which included…

3-page feature for Hollywood Psychic Victoria Bullis in COMPANY Magazine

Article for CTS Retail in The Flooring Magazine and Talking Retail

Article for Andy Preston on Marketing Donut and SME Web

Article for Mindy Gibbins-Klein on Enterprise Adviser and Business Matters

Article for Cris Beswick on SME Web and CEO website

Article for Gillissa on New Marketing and SME Web

Article for James Lamper on FemaleFirst as well as comments in The Daily Mirror

Case Study featured in Daily Mail for Dr Ravi Jain

Article for Paul J Siegenthaler on Director of Finance Online

Author Audrey Ellis features in Pick Me Up

Self-esteem expert Sally Asling is the first pager for Better Business Focus

Social media expert Julian Hall tells businesses how they can get busy with Twitter in Better Business Focus

Internet Marketing expert Nikki Pilkington shares her tips on how businesses can get blogger’s to review their products in Better Business Focus

Articles from Lindsey Agness appear in Customer Strategy and Lincolnshire Today.

Stratevolve feature in Strategic Direction.

This month we were also pleased to arrange…

A complementary Bioenergy Healing treatment for Perri Lewis from Psychologies with Michael Cohen

Categories : Media Coverage

DECEMBER COVERAGE HIGHLIGHTS

By admin · Monday, December 13th, 2010

This month we were delighted to see coverage for our clients which included…

A three page article for Lindsey Agness in the December issue of Managing Partner

A double page spread for Mindy Gibbins-Klein in Talent Engagement Review and a mention in The Telegraph’s Literary Life column

A double page spread for Fortune Law in PIR Hospitality Business.

Expert comments from Dr Paul Raspin at Stratevolve appeared in Forbes Insight

Sally Asling appears in The Daily Express

A mention in the news pages of All At Sea for The Waypoint and article for The Waypoint on Boat Mart

News coverage for Gillissa on Furniture News, Edge ILM, Enterprise Adviser, New Business, Comms4Business and featured in OE Retailer, Business XL, Start Your Business

Article for Cris Beswick on PersonnelZone, New Business and Enterprise Adviser

Article for Paul J Siegenthaler on New Business, Finance Week and AccountingWEB

Article for Andy Preston on Business Zone and Eyes on Sales

Article for James Lamper on Real Women Today, Yoga Abode and feature in Women’s Fitness as well as speaking on BBC Radio Coventry and Warwickshire

Article for Dr Lisa Turner in Hertfordshire Business Independent and The Metro

Article for Michael Cohen in The Metro and SoFeminine

A market analysis report by CTS Retail on Retail Technology

Articles featured from CTS Retail on The Retail Bulletin and Retail Gazette.

Articles featured from Lindsey Agness on The Cheif Executive Officer, Real Women Today and the December issue of Better Business Focus.

Author Audrey Ellis featured in Real Women Today and Chopsy Baby.

Author Chris Ogle’s business book was ‘Book of the Month’ in Better Business Focus

Author Richard Norris’s latest book recieved a warm welcome on TrainingZONE

Author Barbara Frodsham has her latest book reviewed in Ireland’s leading women’s magazine Woman’s Way. Her article also appeared on Real Women Today.

Author Brian Chernett features in the Hertfordshire Business Independent for their Christmas reflection.

This month we were also pleased to arrange…

A journalist writing for Spirit & Destiny to meet with Edel O’Mahoney

A briefing with Planet Retail for CTS Retail

Categories : Media Coverage

NOVEMBER COVERAGE HIGHLIGHTS

By admin · Saturday, November 13th, 2010

This month we were delighted to see coverage for our clients which included…

Full page articles for Lindsey Agness, Andy Preston, Lisa Turner and Paul J Siegenthaler in Start Your Business Magazine

News coverage for Gillissa on Mobile Marketing Magazine, The Retail Bulletin , TalkingRetail and Retail Systems.

A full page article from Andy Preston in the November / December issue of ISMM Winning Edge magazine

Article for CTS Retail on diyretailer and Greetings Today

This month we were also pleased to arrange…

An interview with Penny Power and a journalist writing for The Guardian and a mention in the Telegraph Business pages



Categories : Media Coverage

IS HEALTH & WELLBEING YOUR ‘THANG’? BETTER GET A MOVE ON THEN…

By admin · Wednesday, August 18th, 2010

November might seem a pretty strange time to be considering embarking on PR, but if you are operating in the health and wellbeing sector, then this is the PRIME time for you to be securing some publicity which could help kickstart your new year…

Whether you are an author, consultant or online business, there are plenty of opportunities to gain valuable publicity over the coming weeks if you know what to do and where to look!

Typically, the types of people who can benefit from the ‘New Year New You’ period are…

- Nutritionists
- Diet Programmes/Coaches
- Life Coaches
- Relationship coaches/therapists
- Solicitors (Divorce is HUGE in January!)
- Authors of books around personal motivation, self esteem, confidence, dieting and fitness
- Gyms and fitness coaches
- Health food supplements

So what can you do to raise your profile at this crucial time?

1. Keep your eye on the news and features
There will be tons of features and stories relating to health, wellbeing, relationships etc right over the Christmas period and well into January. Keep an eye out for topics which are relevant to you and comment on them in a way which is helpful, demonstrates your expertise and isn’t overly promotional.

2. Contact your local radio stations
Radio is a great resource at this time of year and I’ve had clients on radio shows during the Christmas/Jan period every year for the past 3 years. One was even interviewed live for a Breakfast TV show for a New Year, New You feature.

Contact your local radio stations letting them know what expertise you have, what kind of topics you can cover (make a few Christmas/New Year suggestions!) and let them know you’ll be available if they’d like you to come into the studio. You never know, you might earn yourself a regular slot in 2011!

3. Comment is free!
Make sure you increase your blogging and posting of articles around this time, particularly on sites that rank well (Ecademy including of course!).

Consider posting an article on a popular article sites such as Ezine Articles and have a search round for some good quality online magazines such as Real Women Today.

Also worth remembering options like The Guardian’s ‘Comment is Free’ website, where you can submit suggestions for articles and if they it, they ask you to write it.

4. Respond to journalist enquiries
By far one of the best ways to gain coverage for the new year is to respond to journalist enquiries. These are almost guaranteed to bring coverage if you are chosen by the journalist as they have already been commissioned to write the piece and are likely on deadline and looking for expert comment to help them complete and submit to the publication. I developed a unique subscription wire service for clients last December for this very reason and we have lots of people signed up to it this year ready to take advantage of opportunities to work directly with journalists on topical features. It’s not too late to sign up and you could be receiving enquiries from next Monday!

I hope this helps and if you have any questions about raising your profile over the Christmas and New Year please feel free to post them here and I’ll do my best to answer them.

Categories : PR Advice
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