Providing an outsourced PR function for Panoma Press
Summary: Panoma Press enlisted the help of Media Jems to help provide bespoke PR services for their newly published authors. Over the period of engagement, which had continued for several years, Media Jems now also provides PR services for the company as a whole as well as its individual authors. Tactics include press pack creation and author promotion campaigns, press releases, campaigns linked to topical hooks and national awareness days, feature articles and industry soundbites.
Coverage: Over 200 publications have featured Panoma Press authors and the founder since working with Media Jems, including The Guardian, The Telegraph, The Daily Mail, The Metro, BBC Radio 4 Woman’s Hour, Marie Claire, Start Your Business, The Independent on Sunday and BBC Radio 5 Live.